How many pueblos mágicos are there in San Luis Potosí?
Exploring the Pueblos Mágicos of San Luis Potosí is an experience that can hardly be completed in a single trip—not only because of the number of places to discover, but also due to the incredible diversity of landscapes, traditions, and activities the state offers. From former mining towns set in the semi-desert to turquoise waterfalls flowing through lush jungle, each destination promises a different kind of adventure.
As of November 2024, San Luis Potosí has six Pueblos Mágicos, officially recognized by Mexico’s Ministry of Tourism for their historical, cultural, and natural value, as well as for preserving their traditions. Below, we share which they are and what makes each one so special.
Real de Catorce
This enigmatic and fascinating town was one of the first destinations in the country to receive the Pueblo Mágico designation and the first in San Luis Potosí, when the program began in 2001. Its charm lies in the harmony between its cobblestone streets, ancient buildings, and the semi-desert landscape that seems frozen in time.
To reach it, visitors must pass through the iconic Ogarrio Tunnel, an almost two-kilometer-long passage that cuts through the mountain and leads to this historic mining town, active since the 18th century and dedicated to silver extraction until the last century.
Although it now offers restaurants and boutique hotels, Real de Catorce preserves numerous historical sites ideal for photography, such as the former Mint, the Cockfighting Ring, the ruins of old haciendas, and the nearby Estación Catorce.
It is also a perfect destination for adventure, with off-road Willys vehicle tours, horseback riding, and visits to Cerro del Quemado, a sacred site for the Wixárika people. Among its most popular experiences are nighttime legend tours and tasting the traditional peyoconchas, a sweet bread inspired by peyote.
Xilitla
Xilitla stands apart from the other Pueblos Mágicos of San Luis Potosí thanks to its location deep in the jungle. Here you’ll find a surprising collection of concrete structures integrated into nature, seemingly pulled from a surreal world. The Edward James Sculpture Garden, known as Las Pozas, features staircases leading nowhere, giant flowers, and dreamlike castles surrounded by lush vegetation.
This space was created by Edward James, a Scottish artist and patron who found refuge in the Huasteca Potosina and brought his artistic vision to life here. His close relationship with Leonora Carrington left a strong mark on the town, reflected in the Leonora Carrington Museum, which displays sculptures, personal objects, and lithographs by the artist.
Located about an hour and a half from Ciudad Valles, Xilitla is also known for its coffee and traditional drinks such as vino de jobo and pineapple atole, which can be enjoyed in local restaurants.
Aquismón
The Huasteca Potosina is home to some of the most breathtaking natural landscapes in the state, and Aquismón is a prime example. Very close to town are two massive natural sinkholes: the Sótano de las Golondrinas, more than 500 meters deep, and the Sótano de las Huahuas—both offering spectacular bird flights at dawn.
Aquismón was named a Pueblo Mágico in 2018 and is located about four hours from the state capital. From here, visitors can access the impressive Tamul Waterfall, the tallest in the state, with a 105-meter drop that can be admired from a panga boat on the river.
Rafting on the Tampaón River is another must-do activity, combining adrenaline with turquoise waters and limestone formations. The local cuisine—featuring dishes such as zacahuil, bocoles, Huasteca-style enchiladas, fruit wines, and pozol—perfectly complements the experience.
Santa María del Río
Just 20 minutes from the state capital lies this Pueblo Mágico, renowned for its artisanal tradition. Santa María del Río is synonymous with rebozos, garments crafted using ancestral techniques passed down through generations.
Since joining the Pueblos Mágicos program in 2020, the town has preserved traditional processes such as backstrap loom weaving and ikat dyeing, which produces its characteristic blurred patterns. The rebozo de bolita is the most well-known style, though others such as the chalina and barbilla are also notable.
In the town center is the Rebozo School, a living museum where visitors can watch artisans at work, see award-winning pieces, and explore an immersive exhibition room. On weekends, models demonstrate the various ways to wear this iconic garment.
Tierra Nueva
Tierra Nueva is one of the most recent Pueblos Mágicos in the state, receiving its designation in 2023. Located about an hour from the capital, it is widely known for its handcrafted palm hats.
The family-run company Palmoro Hats, active since 1939, allows visitors to learn about the entire production process—from natural fibers to the customization of each piece. Another distinctive feature of the town is the red stone slab known as “sangre de pichón,” used both in construction and in crafts.
While exploring the town, visitors can see landmarks such as the Parish of San Nicolás Tolentino and taste local products like pitaya. On the outskirts lies La Muñeca Dam, where the tower of a submerged church stands as a remnant of a displaced community.
Ciudad del Maíz
This destination completes the list of Pueblos Mágicos in San Luis Potosí and stands out for its historical significance. Ciudad del Maíz witnessed key events during the Mexican War of Independence and the Mexican Revolution. One of its main symbols is the Parish of the Immaculate Conception, an 18th-century structure with an imposing dome and a clock adorned with gold details.
Also noteworthy is the Casa Barraganeña, now the city hall, and the murals in the El Tepeyac community, which depict historical and social processes of the region.
Designated a Pueblo Mágico in 2023, Ciudad del Maíz is located in the state’s Central Region. Nearby is the Minas Viejas Waterfall, where visitors can practice rappelling and swim in crystal-clear waters. No visit is complete without tasting the traditional guiso borracho, prepared with various types of meat and pulque.
The Pueblos Mágicos of San Luis Potosí reflect the state’s immense cultural, natural, and historical richness. Each offers unique experiences ranging from adventure and nature to art, tradition, and gastronomy. Whether traveling by car or planning routes using bus tickets in Mexico, exploring these destinations is an invitation to discover the diversity of landscapes and customs that make San Luis Potosí an extraordinary place—ideal for travelers seeking meaning, history, and excitement.
